![]() There is no shortage of other social networks ready to welcome any Twitter exodus, from Bytedance's Tiktok to Discord, a chat app now popular far beyond its original constituency of gamers. "I've gotten more new followers on Mastodon in the last week than I have in the previous five years," Ethan Zuckerman, a social media expert at the University of Massachusetts at Amherst, wrote last week. Facebook said it had 1.98 billion daily active users as of the third quarter.īut the jump in Mastodon users in a matter of days has still been startling. Twitter reported 238 million daily active users who had seen an advert as of the second quarter of 2022. That is still tiny compared with his established rivals. "We've hit 1,028,362 monthly active users across the network today," Rochko tooted - Mastodon's version of tweeting - on Monday. The fruit of six years' work by Eugen Rochko, a young German programmer, Mastodon was born of his desire to create a public sphere that was beyond the control of a single entity. People swap posts and links with others on their own server - or Mastodon "instance" - and also, almost as easily, with users on other servers across the growing network. But many free-speech advocates reacted with dismay to the prospect of the world's "town square" being controlled by one person and started looking for other options.įor the most part, Mastodon - named after an extinct breed of mammoth - looks like Twitter, with hashtags, political back-and-forth and tech banter jostling for space with cat pictures.īut while Twitter and Facebook are controlled by one authority - a company - Mastodon is installed on thousands of computer servers, largely run by volunteer administrators who join their systems together in a federation. ![]() ![]() "The bird is free," tweeted Tesla (TSLA.O) mogul Elon Musk when he completed his $44 billion acquisition of Twitter. BERLIN, Nov 7 (Reuters) - With Twitter in disarray since the world's richest person took control of it last week, Mastodon, a decentralised, open alternative from privacy-obsessed Germany, has seen a flood of new users.
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